How to Write the Perfect Blog Headline
A blog headline needs to be unique, catchy, and relevant to the content of the blog. People scanning the Internet are looking for quick, helpful, and interesting information. They will decide whether or not to read the blog post if the headline catches their attention. There are several techniques to writing a perfect blog headline.
- Use Numbers – Start the blog off with something like Top 15 Reasons... or Five quick tips... Numbers will draw the reader in, provide information about the content, and let the reader know he or she can learn a number of things about the topic. This kind of post is called a list post. Make the list long enough to provide useful information and short enough to keep the reader engaged.
- Employ Adjectives – Descriptive adjectives will also draw readers to your post. For example, use incredible instead of hard to believe. Use a thesaurus to help find unique, descriptive adjectives that will make your writing compelling.
- Make Promises – Dare your reader to read the post by promising he or she will learn something new. An example of this kind of headline: Ten Sure-Fire Ways to Improve Your Line Dancing Skills. Be sure to deliver on the promise you make in the headline.
- Stay Relevant – Whatever you do, do not write a headline that does not deliver in the content. Headlines that trick readers into reading a boring post will annoy readers. Take the time to create enticing content that fulfils any promises made in the headline.