A blog headline needs to be unique, catchy, and relevant to the content of the blog. People scanning the Internet are looking for quick, helpful, and interesting information. They will decide whether or not to read the blog post if the headline catches their attention. There are several techniques to writing a perfect blog headline.
Janie Sullivan, MBA, MAEd, has been teaching adult learners for over 20 years. She has taught online over 15 years, specializing in writing, communications, and small business applications. Janie directs the Center for Writing Excellence where she offers writing, editing, and formatting services for writers. She has been published in several newspapers and magazines as well as multiple online sites. She teaches communication, business strategy, leadership, and management courses. Janie has published a book "Develop and Deliver an Online Class." This is the third book she has written about writing and teaching online. She also has published a novel and an anthology of short stories.