How to Write the Perfect Blog Headline

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In Brief...

A blog headline needs to be unique, catchy, and relevant to the content of the blog. People scanning the Internet are looking for quick, helpful, and interesting information. They will decide whether or not to read the blog post if the headline catches their attention. There are several techniques to writing a perfect blog headline.

Instructions

  1. Use Numbers – Start the blog off with something like Top 15 Reasons... or Five quick tips... Numbers will draw the reader in, provide information about the content, and let the reader know he or she can learn a number of things about the topic. This kind of post is called a list post. Make the list long enough to provide useful information and short enough to keep the reader engaged.
  2. Employ Adjectives – Descriptive adjectives will also draw readers to your post. For example, use incredible instead of hard to believe. Use a thesaurus to help find unique, descriptive adjectives that will make your writing compelling.
  3. Make Promises – Dare your reader to read the post by promising he or she will learn something new. An example of this kind of headline: Ten Sure-Fire Ways to Improve Your Line Dancing Skills. Be sure to deliver on the promise you make in the headline.
  4. Stay Relevant – Whatever you do, do not write a headline that does not deliver in the content. Headlines that trick readers into reading a boring post will annoy readers. Take the time to create enticing content that fulfils any promises made in the headline.

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Author: Janie Sullivan

Janie Sullivan, MBA, MAEd, has been teaching adult learners for over 20 years. She has taught online over 15 years, specializing in writing, communications, and small business applications. Janie directs the Center for Writing Excellence where she offers writing, editing, and formatting services for writers. She has been published in several newspapers and magazines as well as multiple online sites. She teaches communication, business strategy, leadership, and management courses. Janie has published a book "Develop and Deliver an Online Class." This is the third book she has written about writing and teaching online. She also has published a novel and an anthology of short stories.

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