How to Turn Blog Readers Into Customers

In Brief...

Turning blog readers into customers is not an easy task. It is not enough to monetize your blog by inserting pay-per-click ads, although that will generate some income. The key is to continue to create useful content that readers will want to read. There are several tactics, some of which are outlined below, that will help you present useful content and turn readers into customers.


  1. Add Testimonials – Solicit testimonials from current customers and use those quotes in the content to tell a story or illustrate the effectiveness of a product. Include links to the product sales site, as well as links to any sites owned by the customers making the testimonials. Readers want to know that the quotes they are reading are from real people, and putting their links and/or their pictures on the blog site along with the content makes them real to the readers.
  2. Create Cooperative Bundles for Sale – Consider promoting your content in electronic form, along with other bloggers' information, and creating bundles of these electronic files at low prices. When you work with others to offer their information with yours, you also gain access to the other bloggers' followers. Teaming up with others benefits all parties. Make these deals available for only a short time to generate a sense of urgency with your readers.
  3. Use Product Links – Whenever you promote something for sale, be sure to use inline links, and use link text that describes or names the product. Do not use links that say "Click HERE". Using appropriate link text will help your SEO as well as provide customers ready access to the product. Placing the links inline in the content makes it easier for the reader to click without having to leave the content to find a link in a sidebar.
  4. End With a Call to Action – Make sure all blog posts end with some kind of call to action. Provide opportunities for readers to leave a comment, sign up for a newsletter, subscribe to the site, or share on social media. Providing as many opportunities to interact with your site as possible will keep readers interested in your content. Use inline links to promote the calls to action.

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Author: Janie Sullivan

Janie Sullivan, MBA, MAEd, has been teaching adult learners for over 20 years. She has taught online over 15 years, specializing in writing, communications, and small business applications. Janie directs the Center for Writing Excellence where she offers writing, editing, and formatting services for writers. She has been published in several newspapers and magazines as well as multiple online sites. She teaches communication, business strategy, leadership, and management courses. Janie has published a book "Develop and Deliver an Online Class." This is the third book she has written about writing and teaching online. She also has published a novel and an anthology of short stories.