The following steps show how to get your Google AdWords campaign started in your AdWords account.
Step 1: If this is your first campaign, then you can click the Create your first campaign button to start building your campaign.
If this is not your first campaign in your Google AdWords account, then first navigate to the Campaigns tab. Click on the + CAMPAIGN button as shown in the following screenshot:
Step 2: You can choose your campaign settings (name for your new campaign, audience language, location, network settings, bidding and budget options, etc.) as shown in the following example:
You will need to provide the following basic information to create your campaign:
Ad groups help to organize your marketing initiatives. Once you have completed the steps above for creating an ad campaign, you will be taken to the following screen to create ad groups for your campaign.
You will need to provide the following basic information to create your ad group:
Once you have clicked Save and finish, your ads will begin showing on Google shortly. To view your ads as they would appear on a regular Google search results page without accruing extra impressions in your account, you can use Ad Preview and Diagnosis on the Tools tab.
Margaux Judge has worked as an e-learning editor and instructional designer for over ten years, writing and editing a wide variety of courses, from technical topics to soft skills. She has a Bachelor's degree in English and Textual Studies from Syracuse University and a Master's degree in Television Writing from Boston University.