How to Plan a WordPress Website
You don't have to be a technical wizard to set up a WordPress website. There are built-in themes and other tools that make actually creating the site easy, but if you don't have a plan, you may find yourself with a great website with nothing on it. So, before you pick your theme and start adding the desired bells and whistles to your site, think about what your objectives are for your new virtual enterprise.
- Define Goals – Start with defining your goals for the website. Ask the following questions, writing down everything you think of while brainstorming. It is always better to have more information than you need than not enough.
- What business objectives do you hope to accomplish? The answers will give you an idea of the direction you want to take for your site. For example, if your objective is to attract more customers, you will want to create a site that your visitors will talk about.
- Speaking of your visitors, who are they? Define your market so you understand who they are and what they want or need.
- Once your visitors are on your site, what do you want them to do? How will they interact with your content? Knowing this will give you ideas on what kind of tools, widgets, etc., you should place on the site.
- Identify Brand – This is an opportunity to think about how your customers identify your company. Think about the impact you want your brand to have on your customers. Your company vision and values should come through in the brand identity. Logo design, colors, fonts, and the overall look and feel of your website should reflect the brand vision and values.
- What makes your company different from others in the same industry? This is part of your brand identity, so be sure to showcase this unique aspect of the company through the use of specific branding techniques. Hiring a design professional is a good way to learn how to relate your values and vision to the brand.
- Understand your company's purpose. Brand goes beyond colors and logo design. These elements will identify your company, but you want to make sure the identification comes with underlying feelings of goodwill toward the company.