How to Plan a WordPress Website

You don't have to be a technical wizard to set up a WordPress website. There are built-in themes and other tools that make actually creating the site easy, but if you don't have a plan, you may find yourself with a great website with nothing on it. So, before you pick your theme and start adding the desired bells and whistles to your site, think about what your objectives are for your new virtual enterprise.

  1. Define Goals – Start with defining your goals for the website. Ask the following questions, writing down everything you think of while brainstorming. It is always better to have more information than you need than not enough.
    • What business objectives do you hope to accomplish? The answers will give you an idea of the direction you want to take for your site. For example, if your objective is to attract more customers, you will want to create a site that your visitors will talk about.
    • Speaking of your visitors, who are they? Define your market so you understand who they are and what they want or need.
    • Once your visitors are on your site, what do you want them to do? How will they interact with your content? Knowing this will give you ideas on what kind of tools, widgets, etc., you should place on the site.
  2. Identify Brand – This is an opportunity to think about how your customers identify your company. Think about the impact you want your brand to have on your customers. Your company vision and values should come through in the brand identity. Logo design, colors, fonts, and the overall look and feel of your website should reflect the brand vision and values.
    • What makes your company different from others in the same industry? This is part of your brand identity, so be sure to showcase this unique aspect of the company through the use of specific branding techniques. Hiring a design professional is a good way to learn how to relate your values and vision to the brand.
    • Understand your company's purpose. Brand goes beyond colors and logo design. These elements will identify your company, but you want to make sure the identification comes with underlying feelings of goodwill toward the company.
  3. Finalize Decisions – Bring all of these brainstormed ideas together and find the template, widgets, and other elements of WordPress that will represent the ideas you have generated.
Author: Janie Sullivan

Janie Sullivan, MBA, MAEd, has been teaching adult learners for over 20 years. She has taught online over 15 years, specializing in writing, communications, and small business applications. Janie directs the Center for Writing Excellence where she offers writing, editing, and formatting services for writers. She has been published in several newspapers and magazines as well as multiple online sites. She teaches communication, business strategy, leadership, and management courses. Janie has published a book "Develop and Deliver an Online Class." This is the third book she has written about writing and teaching online. She also has published a novel and an anthology of short stories.

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