How to Place Images in Master Frames in Adobe InDesign

In Brief...

Beyond creating common elements like page numbers on master pages, placeholders can be created on the masters for both text and images. In this example, we'll look at image placeholders.


  1. Shown here is a large image placeholder frame created on the master pages using the Rectangle Frame Tool.
    Master Pages with Image Placeholder

  2. Set the fitting by going to the Object menu, then to Fitting, and selecting Frame Fitting Options....
    Frame Fitting Options in Object Menu

  3. In the dialog box, select Fill Frame Proportionally from the Fitting menu and click OK.
    Frame Fitting Options Dialog Box

  4. Go to a document page using the master, then go to the File menu and select Place.
    Place Command in File Menu

  5. Hover over the image placeholder frame and look closely at the loaded cursor. Note the dotted parenthesis around the PICT icon. That means that the frame is detected for the image.
    Loaded Cursor

  6. Click in the frame to place the image.
    Placed Image

Author: Kate Cahill

Kate Cahill is a graphic designer, writer, and creative director who has developed content for print and web. As creative director, she has produced award-winning work for agencies focused on the pharmaceutical, and health and beauty aid industries. She has also served as production manager, with responsibility for the successful fulfillment of long-run print contracts. Kate has been delivering training for Webucator clients since 2010. Her enthusiasm for cutting-edge technology, combined with hands-on practical experience, brings an added benefit to her class. Kate teaches real-world techniques and integration of Adobe software, as well as Microsoft PowerPoint to produce a fully-developed and cohesive brand identity.