The first thing you need to do when measuring the success of a business blog is to examine the purpose of the blog. Some business blogs are designed to bring in new customers, some are created to provide a place for discussions on certain topics or products, some are meant to earn money through affiliate advertising, and some may have other purposes. Reviewing the reason for the blog will help you understand which measurements will determine the success of the blog.
Janie Sullivan, MBA, MAEd, has been teaching adult learners for over 20 years. She has taught online over 15 years, specializing in writing, communications, and small business applications. Janie directs the Center for Writing Excellence where she offers writing, editing, and formatting services for writers. She has been published in several newspapers and magazines as well as multiple online sites. She teaches communication, business strategy, leadership, and management courses. Janie has published a book "Develop and Deliver an Online Class." This is the third book she has written about writing and teaching online. She also has published a novel and an anthology of short stories.