How to Find Your Blogging Voice

In Brief...

Successful blogging depends on a lot of different things. Voice in blogging is probably the most difficult, yet most important of the success factors. Finding that voice and maintaining a connection with your audience is going to help you write the posts, continue the conversation, and grow your follower/reader list. A successful blog will have something unique about it, something that brings readers in and keeps them engaged. Following are some things you can do to find, and use, your voice in your blog.


  1. Know Your Audience – You are not writing for everyone. Your blog needs to fulfill a niche and meet the needs of a specific audience. So, who is the audience? What does the audience need? Can you give them what they need?
  2. Know Your Topic – Once you discover who your audience is and what they need, do some research. Even if you are very familiar with your topic, it is still important to research it so you can provide the most up-to-date, accurate information to your audience.
  3. Pay Attention to Style – Style, in this context, refers to how you address your audience. Write the blog in a way that your audience can relate to: a way that identifies you to your audience. Being true to yourself by writing as you speak or in a style that your audience will come to recognize will help build a loyal readership. If your audience feels you are being phony or trying to impress them with your vast store of knowledge, they will not connect with you in a way that will ensure they remain loyal readers.
  4. Define the Purpose – What is the purpose behind the blog? To entertain? To inform? To start a discussion? Whatever it is, keep that purpose in mind when writing a post. Each post should advance the purpose of the blog, maintaining the unique style and direction of the discussion. For example, if your blog is to inform your readers about fiction writing, do not start blogging about the benefits of flying first class. Remain true to the purpose as well as to your unique style.

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Author: Janie Sullivan

Janie Sullivan, MBA, MAEd, has been teaching adult learners for over 20 years. She has taught online over 15 years, specializing in writing, communications, and small business applications. Janie directs the Center for Writing Excellence where she offers writing, editing, and formatting services for writers. She has been published in several newspapers and magazines as well as multiple online sites. She teaches communication, business strategy, leadership, and management courses. Janie has published a book "Develop and Deliver an Online Class." This is the third book she has written about writing and teaching online. She also has published a novel and an anthology of short stories.