If you have decided to create a business blog, there are some things to keep in mind as you enter the online world of content marketing. There are thousands of business blogs, so you want to make sure your blog stands out and provides you the return you want. There are many advantages to creating a business blog, including increased SEO ranking for your website, building credibility for your business, and generating qualified leads. The following tips will help you get started.
Janie Sullivan, MBA, MAEd, has been teaching adult learners for over 20 years. She has taught online over 15 years, specializing in writing, communications, and small business applications. Janie directs the Center for Writing Excellence where she offers writing, editing, and formatting services for writers. She has been published in several newspapers and magazines as well as multiple online sites. She teaches communication, business strategy, leadership, and management courses. Janie has published a book "Develop and Deliver an Online Class." This is the third book she has written about writing and teaching online. She also has published a novel and an anthology of short stories.