How to Create a Persuasive Sales Presentation

The goal of your sales presentation is to make your audience want more information about the product or service. Selling can sometimes be awkward so it is important to create presentations that are interesting, compelling, and persuasive without being cheesy or sleazy. The following seven tips will help you create the kind of presentation that you and your company can be proud of.

  1. Research. Knowing what your audience needs, wants, and understands about your product or service is key to your presentation. Discover what they know about your offering and be prepared to align their beliefs with the objectives of your product or service.
  2. Result. Your presentation needs to emphasize how your product or service will provide the result your audience is looking for, not how it will enhance your bottom line if you make the sale.
  3. Natural. You want the audience to feel like the next natural step after viewing the presentation is to agree to the sale. Do not resort to sleazy tactics designed to manipulate your audience.
  4. Value. Create value for your audience by giving away information that can be utilized immediately. Once the audience sees that you have information that can be helpful, they will want more of that value.
  5. Story. Telling stories is one of the best ways you can relate your audience to your product or service. People respond to stories because they can see themselves in the narrative, creating an emotional connection to the product or service.
  6. Actionable. Your presentation should be clear enough that the prospect knows what the next step is. Do not make multiple offers or have an obscure next step. You want the audience to know what to do at the end of the presentation.
  7. Outcome. Do not act disappointed if the audience does not respond to the invitation in your presentation. Not all invitations are accepted; just be happy for the opportunity to plant the seed with the audience.
Author: Janie Sullivan

Janie Sullivan, MBA, MAEd, has been teaching adult learners for over 20 years. She has taught online over 15 years, specializing in writing, communications, and small business applications. Janie directs the Center for Writing Excellence where she offers writing, editing, and formatting services for writers. She has been published in several newspapers and magazines as well as multiple online sites. She teaches communication, business strategy, leadership, and management courses. Janie has published a book "Develop and Deliver an Online Class." This is the third book she has written about writing and teaching online. She also has published a novel and an anthology of short stories.

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