Keywords form the core of your AdWords campaign. They set the entire advertising process in motion. Thus, building a strong keyword strategy is a vital process. Here are some guidelines for building your keyword strategy.
The first step in this process is to come up with as many keywords as you can think of that relate to your products/services. Before you seek help from keyword tools, it is recommended that you build your own keyword list using an Excel file. A good keyword discovery process is as follows:
There are various tools offered by Google and third parties which will aid your keyword research and help you build your keyword list. Here is a list of some keyword tools:
Margaux Judge has worked as an e-learning editor and instructional designer for over ten years, writing and editing a wide variety of courses, from technical topics to soft skills. She has a Bachelor's degree in English and Textual Studies from Syracuse University and a Master's degree in Television Writing from Boston University.