Marketing Training

Students in this Marketing Essentials training class will learn techniques to define a company's goals, guide the company's actions toward achieving those goals, and provide guidelines for evaluating the company's progress toward those goals. The role of a marketing plan as a part of the strategic plan of a company is discussed, as well as an overview of marketing fundamentals. Students will explore the individual components of a marketing plan.

In order to make it easy for search engines to find websites, one must understand the role of links pointing to the site and how to use keywords for optimal performance. This SEO training class will take some of the mystery out of SEO, or search engine optimization. Participants will learn about creating pages that search engines can read, using the right keywords, and keeping track of how their websites are performing.

Are you trying to decide if and how to use social media to promote your business? If so, this social media course is for you. Instead of trying to convince you that you should be using social media, we will introduce you to the various ways you can promote your business on social media (Facebook, Twitter, LinkedIn, YouTube, Google+, YouTube, Pinterest, Instagram, blogs) so that you can make the best possible decision as to what will work best for your business. By the end of this social media training course, you will have a solid grasp of the different social media tools and how to use them.

Are you interested in using Google Ads to gain new customers and to promote your business? If so, this Google Adds course is for you. You will first learn about search engine marketing, and then your live instructor will walk you through the process of creating a Google Ads account and creating campaigns. Toward the end of the class you will learn to integrate your Google Ads account with Google Analytics, which will make it easier to measure how well your campaigns are working.

If you already use Google Ads and you are looking to take your campaigns to the next level, then this Google Ads course is for you. Your live instructor will show you how to optimize your Ads campaigns by using geo-targeting, dynamic keyword insertion, and other advanced settings. You will also learn to further integrate you Google Ads and Google Analytics accounts to maximize your ability to track the effectiveness of your campaigns.

If you are using Google Analytics to gain a better understanding of how your visitors interact with your website, then this Google Analytics class is for you. You will start by learning about web analytics and then you will learn how to set up a Google Analytics account and profiles for your different users. After this, your live instructor will show you how to generate and analyze reports, how to apply filters to see what you want to see and how to set up goals, funnels and advanced segments. The class is exercise intensive, so you will get the chance to practice everything you learn.

Choose this class if you are already comfortable with Google Analytics and you want to learn to use some of the more advanced features, including Ecommerce tracking, custom reporting, event tracking, advanced segmentation, RegEx, and more. Some of the content taught in this Google Analytics course is fairly technical and is geared towards web developers, but business people still can get a lot out of the class as it's helpful to learn what kinds of things you can track with Google Analytics.