Introduction to Social Media Training

  4.7 out of 5 based on 58 Ratings

This Introduction to Social Media training class is an overview class targeting managers and decision makers. The course addresses what social media is and how businesses can use it. Unlike other social media courses, we do not try to convince you that you must be using social media. Rather, this social media course gives you the tools and knowledge you need to make that decision for yourself. The class introduces social media sites such as Facebook, Twitter, LinkedIn, YouTube, Google+, YouTube, Pinterest, and Instagram, and social media tools such as blogs and wikis.

Goals
  1. Learn what social media is and how businesses are using it.
  2. Learn about blogging as an effective tool for your business.
  3. Learn how to use Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, and Instagram in your social media plan.
  4. Learn how to get started with Google Analytics and how to create reports and analyze metrics.
  5. Learn how to develop an effective social media plan.
  6. Learn about webinars, blog talk radio, and other social media tools.
Outline
  1. Social Media Overview
    1. Branding
    2. Sales
      1. Selling Directly
      2. New Products and Special Offers
      3. Paid Advertising
      4. Generating New Leads
    3. SEO
    4. Support
    5. Social Media Policy
    6. Sites and Tools
    7. Tracking Activity and Results
      1. Google URL Builder
      2. Social Media Dashboard
  2. Blogging
    1. Blogging for Branding
      1. Five Blogging Tips
    2. Blogging for Sales
      1. Free Content
      2. Promotion and Calls to Action
    3. Blogging for SEO
    4. Blogging for Support
    5. Blogging Policy
    6. Tools, Services, and Management
    7. Tracking Activity and Results
  3. Facebook
    1. Facebook for Branding
      1. Using Facebook as Company
    2. Facebook for Sales
      1. Facebook Ads
    3. Facebook for SEO
    4. Facebook for Support
    5. Facebook Policy
    6. Tools, Services, and Management
    7. Tracking Activity and Results
  4. Twitter
    1. Twitter for Branding
    2. Twitter for Sales
      1. Promote Your Products and Services
      2. Responding to Users' Needs
      3. Twitter Exclusives
      4. Twitter Advertising
    3. Twitter for SEO
    4. Twitter for Support
    5. Twitter Policy
    6. Tools, Services, and Management
    7. Tracking Activity and Results
  5. LinkedIn
    1. LinkedIn for Branding
      1. Company Profile
      2. Encouraging Employees to Use LinkedIn
    2. LinkedIn for Sales
    3. LinkedIn for SEO
    4. LinkedIn for Support
    5. LinkedIn Policy
    6. Tools, Services, and Management
    7. Tracking Activity and Results
  6. Google+
    1. Google+ for Branding
    2. Google+ for Sales
    3. Google+ for SEO
    4. Google+ for Support
    5. Google+ Policy
    6. Tools, Services, and Management
    7. Tracking Activity and Results
  7. YouTube
    1. YouTube for Branding
      1. Examples of YouTube Channels
      2. Subscribers
    2. YouTube for Sales
    3. YouTube for SEO
    4. YouTube for Support
    5. YouTube Policy
    6. Tools, Services, and Management
    7. Other Video Sites
    8. Tracking Activity and Results
  8. Google Analytics
    1. Benefits
    2. Reading Reports
      1. Getting Started with Google Analytics
      2. Creating New Accounts under Google Analytics
    3. Google Analytics Code Snippets
      1. Introduction to Google Analytics Tracking Code (GATC)
      2. Introduction to Reports in Google Analytics
      3. Metrics and Dimensions in Google Analytics
      4. Overview of Report Structure
      5. Subdimensions
      6. Exploring the Social Reports
  9. Instagram
    1. Instagram for Branding
    2. Instagram for Sales
    3. Instagram for SEO
    4. Instagram for Support
    5. Instagram Policy
    6. Tools, Services, and Management
    7. Tracking Activity and Results
  10. Pinterest
    1. Pinterest for Branding
    2. Pinterest for Sales
    3. Pinterest for SEO
    4. Pinterest for Support
    5. Pinterest Policy
    6. Tools, Services, and Management
    7. Tracking Activity and Results
  11. Developing a Social Media Plan
    1. Developing a Social Media Plan
    2. Determining Goals and Successes
    3. Choosing Tools and Services
      1. Google Alerts
    4. Communicating Plan to Team
    5. Getting Management on Board
  12. Additional Resources
    1. Webinars
    2. Blog Talk Radio
    3. Meetup.com and User Groups
    4. Question/Answer Sites
    5. Social Bookmarking Sites
    6. Document Sharing Sites
    7. Next Steps
Class Materials

Each student in our Live Online and our Onsite classes receives a comprehensive set of materials, including course notes and all the class examples.

Training for your Team

Length: 2 Days
  • Private Class for your Team
  • Online or On-location
  • Customizable
  • Expert Instructors

Training for Yourself

$690.00 or 2 vouchers

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  • Live Online Training
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  • 100% Free Re-take Option
  • 1-minute Video

What people say about our training

The instructor has a wealth of knowledge in so many areas that she was able to tap into my needs before I knew them myself.
Earlene Dowell
New Light Technologies
Phenomenal instructor who catered to all the learning styles and abilities in the class. I really didn't think I would be able to get so much from this training, but I did. It exceeded my expectations! Thanks!
Michen Tah
Court Services and Offender Supervision Agency
The instructor made the class much more interactive by using live examples of various Social Media sites. This made the class practical, informative and interesting! This was my first Webucator class and I will definitely be back!
Bill Powers
Bill Powers & Associates, LLC
With regard to the training, in a word, it was EXCELLENT! Instructor is a very knowledgeable, extremely enthusiastic, and effective trainer.
Jim Rapkoch
Colsa

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61,492

Students who have taken Instructor-led Training

11,770

Organizations who trust Webucator for their Instructor-led training needs

100%

Satisfaction guarantee and retake option

9.43

Students rated our Introduction to Social Media Training trainers 9.43 out of 10 based on 58 reviews

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