In this blogging class, students will learn just that: all about blogging and how to acquire the skills and habits to become a successful blogger.
Each student will get a copy of Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time, which serves as a guide for this course.
Location
Public Classes: Delivered live online via WebEx and guaranteed to run . Join from anywhere!
Private Classes: Delivered at your offices , or any other location of your choice.
Course Topics
Learn the common traits of successful bloggers.
Learn how blog writing differs from other types of writing.
Learn the steps to consider when blogging.
Learn about the benefits of blogging for your business.
Learn how to maintain a blogging plan long term.
Learn tips for attracting readers to your blog.
Learn how to work with blog contributors.
Learn how to monetize your blog.
Learn how to troubleshoot your blog.
Outline
The Common Traits of Successful Bloggers
Tenacity
Focus on Your Passions
Flexibility
Consistency
Courage
You're Not a Writer, You're a Blogger
Find Your Voice
Blog Upside Down
Keep it Short
Hoist a Hearty Headline
Have the Courage to be Imperfect
Don't Just Write, Rewrite
Entertain Me
Yes – YOU Can Blog
Skill 1: Dreaming
Skill 2: Storytelling
Skill 3: Persuading
Skill 4: Teaching
Skill 5: Curation
Discovering Your Blogging Skills
Born to Blog Skills Quiz
Understanding Your Skills
Why Your Business Should Blog
The Business Benefits of Blogging
The Blogging Three Stooges
Corporate Blogging's Most Common Questions
Who Owns the Blog?
How Do I Measure the Success of My Blog?
How Do I Develop a Content Plan?
How Often Should We Blog?
Do I Write Myself or Outsource?
We Are Already Busy, How Do We Find the Time to Blog?
What Happens if We Get Negative Comments?
The Minimum Viable Blog
Lean Thinking
Rapid Testing and Iteration
Minimum Viable Blueprint
Unblocking Content
Identity Content
People Content
Bread and Butter Content
Attracting Readers
Give Away Your Best
Add Your Blog to Your Current Marketing Efforts
Contribute to Other Publications
Get Active on Your Reader's Social Channels
Use Savvy, Simple SEO
Host Guest Bloggers
Join and sponsor Conversations
Reward Your Readers
Attracting and Nurturing Blog Contributors
How Can You Spot a Star Blog Contributor?
Blogger Coaching
Making Your Blog Pay
Four Ways to Turn Readers into Customers
Blog Monetization Rules of Thumb
Front-End Versus Back-End Monetization
Rocks in the Road
Your Lawyer is Waiting
Deadline, What Deadline?
You Aren't Getting Any Comments
You Aren't Getting Any Readers
You Have Run Out of Things You Want to Write About
Your Blog Has Strayed
Management Wants to Know the ROI of the Blog
Breaking Through With a Personal Blog
Objectives of Personal Blogs
Your Blog's Style
Perfect is the Enemy of Good
Picking the Best Blogging Platform
Blog Setup Checklist
Blogging Habits
Habit 1: Write Every Day
Habit 2: Master Your Subject
Habit 3: Ignite Conversation
Habit 4: Building Your Support Team
Class Materials
Each student in our Live Online and our Onsite classes receives a comprehensive set of materials, including course notes and all the class examples.
What people say about our training
Very complete and interactive.
Ann Sweeney
Healthland
The course was an impressive manifestation of excellent teaching mechanics and principles that did not sacrifice quality while sating an appetite for an on-demand learning experience.
Evan Perlo
Solomon Perlo, MD, Inc.
The class exceeded my expectations and I'm looking forward to practicing all the features that I've learned today.
Barb Hoffman
ARMLS
Very knowledgeable instructor. Easy to work with and ask questions.