Webucator's Blog

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Google Analytics Shortcuts – Cool New Feature

I just logged into our Google Analytics account and noticed a new Google Analytics feature in beta: Shortcuts. As soon as I saw this, I knew exactly what the capability was, and knew it was a feature I’ve always wanted! Every time I login to Google Analytics, I go to my “regular” reports. Now, I’ve certainly got the clicks down where I can do this pretty quickly, but I’ve always wanted a shortcut!  Continue Reading »

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Getting Started with Google Analytics

To help students in our Google Analytics training and Google AdWords training classes, we asked Google Analytics experts to provide their real-world expertise in this multi-blog series. Today, we welcome Shervin Eli Natan is a serial entrepreneur specializing in creating internet-based technology companies and web marketing. He shares how he originally got started with Google Analytics and offers advice for others looking to learn the technology. Continue Reading »

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Search Engine Marketing Keyword Suggestions

If you’re currently using Google AdWords, or you’ve been tossing around the idea of search engine marketing, this blog is designed for you. I teach numerous online Google AdWords classes each month, and the overarching concern of most students is the same: what keywords should I spend my time, energy, and money on? While it is almost the “million dollar” question of any marketer, spending some time with Google’s free tools and a little time wearing your customer hat, can go a long way! Ready? Continue Reading »

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Track Social Media Marketing with Google Analytics

With social media interest and use booming, most companies are looking for ways to track their results. Most use Google Analytics, but don’t fully grasp the full capabilities. To help students in our Google Analytics training classes, we asked Google Analytics experts to provide their insight to social media tracking in this multi-blog series. Today, we welcome Jeff Sauer, VP of Interactive Marketing at Three Deep Marketing. Below is a question and answer session with Jeff. Continue Reading »

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Social Media Link Tagging in Google Analytics

With social media interest and use booming, most companies are looking for ways to track their results. Most use Google Analytics, but don’t fully grasp the full capabilities. To help students in our Google Analytics training classes, we asked Google Analytics experts to provide their insight to social media tracking in this multi-blog series. Today, we welcome Jon Tucker, a Senior Strategist at Compete Marketing Group. The post below was written by Jon. Continue Reading »

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Free Google Analytics Training Course

Webucator, a leader in technical and business training, announced the availability of a free Google Analytics course. The offer is for the full course, which includes exercises, quizzes, and other activities.

As part of a commitment to constantly provide quality training resources, Webucator will offer free access to specific courses throughout the year. The courses included in this promotion contain video presentations, interactive exercises, quizzes, and other activities. Continue Reading »

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Finding your Zero Moment of Truth (ZMOT) using Google Analytics and AdWords

I like to consider myself a marketer. And, as all marketers can attest, there are a lot of marketing-related resources available these days. But, every once in awhile, you find that one blog, news story, case study, or other document that really makes you shift your mindset. Recently, for me, it was an ad I saw from Google promoting their e-book: Winning the Zero Moment of Truth. Doesn’t the name alone intrigue you? Needless to say I spent hours one night pursuing through this content. Here are my thoughts on applying this model. Continue Reading »

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10 Small Business Online Marketing Ideas

I’ve been teaching a lot of Google Analytics and Google AdWords classes recently and a majority of my students have been from small-to-medium sized businesses. All of them are taking these classes because they need to learn online marketing tips and tricks quickly. So, this blog is for them, as well any other online businesses who need help with general marketing ideas to get good exposure for their business and start bringing in qualified leads. Continue Reading »