Webucator's Blog

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Should I switch from TweetDeck to HootSuite?

TweetDeck is a well known Twitter application which provides a desktop client for managing your Twitter account, along with Facebook, LinkedIn, Google Buzz, Foursquare, and MySpace. TweetDeck is one of the most popular Twitter applications. However, you may have heard of a similar Twitter client called HootSuite. Many TweetDeck vs. HootSuite comparisons were done in response to a post by Denise Dell. After reading that post, you might ask yourself  “Should I switch from TweetDeck to HootSuite?” I try to help you answer that question here. Continue Reading »

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Google Analytics’ Privacy Features: Opt-Out Plug-in and IP Anonymization

In my previous article I mentioned that search engine companies are now competing in a new way — they are racing to protect their users’ privacy. Recently, Google made announcements providing more choices and transparency to their users.

On May 21, Google rolled out a secure search https://www.google.com, and on May 25th Google released two new privacy related features for the Google Analytics service. You can read more about Google secure search in my previous article; for now let’s review some new privacy features in Google Analytics. Continue Reading »

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Google Secure Search and Google Analytics

In this Internet era, privacy has become a concern for many users. I often say that you will leave your digital footprint behind when you traverse through the Internet. Recently this digital footprint has been exploited everywhere from marketing agencies for behavioral targeting, to law enforcement agencies for convicting criminals. Your searches provide a unique glimpse into your recent intentions as well as your personality, and thus search privacy is becoming a hot topic these days. Continue Reading »

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Setting Up Your Google Analytics Account Without Using Gmail

In our Google Analytics Basic Course, we spend quite a bit of time doing exercises on access management. During this session students learn how to segment their website data into different profiles and then grant access to external users (e.g., their marketing agency) to a particular profile within their Google Analytics account.

In order to complete this process you are required to enter the email address of an external user, and this email address has to be a Google account. Most of our students think that they need to use a Gmail address (e.g., externalagency@gmail.com) for this purpose. However, that’s not the case; you can convert any email address into a Google account and then use it in Google Analytics access managment. For example, externalagency@company.com could be a valid Google account. Here is how you convert an existing email address to a Google account: Continue Reading »

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How To Use Google Wonder Wheel Part III – Keyword Discovery for Search Engine Marketing Campaigns

In the first article of this series, I mentioned that Google Wonder Wheel can be leveraged for the following tasks:

  • To obtain ideas for topics to blog about.
  • To find appropriate search terms for making your search more effective.
  • To find marketing keywords for your SEM (search engine marketing) campaigns.
  • To obtain insight into your SEO (Search Engine Optimization) initiatives.

So far, I have demonstrated how you can use Google Wonder Wheel to discover interesting blog topics and for making your search more effective.

In this article, we will see how to use Google Wonder Wheel for identifying keywords which you can use in your search engine marketing campaigns. Continue Reading »

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How To Use Google Wonder Wheel Part II – Refining Your Search

You must have noticed that Google recently changed the look of their search results page. These changes are enriching, and in this article I will provide you with a quick run-down on this enhanced interface.

The timing of this launch was perfect in the sense that I just wrote an article about how to use Google Wonder Wheel and in this new interface, Google has provided more visibility to Wonder Wheel. It was a bit hard to find before and I am glad to see that Google has decided to bring this tool to the surface. Continue Reading »

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How To Use Google Wonder Wheel – Part I, Finding Blog Topics

What is Google Wonder Wheel

Google Wonder Wheel is a free tool from Google that allows you to dig deeper into a search term by providing you with related search queries associated with that particular term.

I often say that Google holds the database of our intentions. What I mean by that is a search begins with an intention to seek something and keywords are people’s intentions expressed in their own words. Google Wonder Wheel sorts relevant keywords or search terms in a logical way, allowing you to see the inter-connection and relevancy of different search queries.

You can leverage Google Wonder Wheel for different purposes such as: Continue Reading »

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Google Analytics and Search Engine Optimization

Google Analytics is known for its web analytics capabilities, but it can also be leveraged to aid your search engine optimization (SEO) initiatives. A good SEO strategy needs to involve both internal SEO (the design and content of your own web pages) and external SEO (your web presence and popularity outside of your own domain).

Here is simple trick in Google Analytics which can provide you with good insight for your SEO initiatives. Continue Reading »

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Fundamental Benefits of Web Analytics

How Web Analytics Can Benefit Your Business

The effectiveness of your web presence is largely dependent on the overall online experience of your visitors. Web analytics provides you with the ability to collect, measure and analyze activities of your online visitors. If you can measure something, you can understand it. Once you start understanding it, you can control it. If you can control it then you can work towards improving it. In nutshell, you can tune your web presence with a customer-centric approach.

Continue Reading »

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Google Search Rank and Site Speed

Google has long been a strong proponent of enhancing our experience on the Internet by speeding up the web on various levels. Over the past few years Google introduced several products geared toward increasing web performance. Products such as Google Chrome and Google Public DNS were created to improve the browsing speed.

Now Google wants you to share their passion and join hands with them to make the web faster. Google is encouraging you to come on board by including a new parameter in their famous, yet mysterious search ranking algorithm. If you haven’t guessed it, it’s called: “your site speed”. According to Google, site speed reflects how quickly your website responds to web requests.
Continue Reading »