Webucator's Blog

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Applications of Hostnames Report in Google Analytics

The Hostnames Report in Google Analytics usually does not get much attention from an average Google Analytics user. In this article, I will shed some light on the functions and uses of the Hostname Report.

About the Hostnames Report in Google Analytics

In Google Analytics, the Hostnames report can be found under Visitors –> Network Properties –> Hostnames. Let’s assume that you have two different domain names (e.g. mysite.com and mysite.net). Both domain names bring your online visitors to the same website essentially displaying the same content. Continue Reading »

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Weighted Sort: Intelligent Data Analysis in Google Analytics

The web analytics industry is gaining substantial momentum and people have started to respect “data” for decision making. However, I believe that data is not information. Data contains information, and that’s why you need to slice-and-dice your data to derive actionable insights.

Google Analytics recently introduced an enhancement within the report interface. This new enhancement is called “Weighted Sort.” It greatly enhances your ability to convert data into actionable insights. This article will shed light on this new enhancement and how you can leverage it along with other standard features for intelligent data analysis.

Continue Reading »

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Metrics and Dimensions in Google Analytics

Any data collection and analysis tool is just garbage in and garbage out if you are unable to convert the data into actionable insights.  There are numerous ways through which you can convert your Google Analytics data into actionable insights.  Some of these techniques may include exporting your Google Analytics data into statistical tools such as SPSS.

Since there are so many tools at your disposal, it is important to understand which tool to use in a given situation. In our Google Analytics Courses, we take practical examples and exercises that teach you how to leverage appropriate techniques, so you can dig deeper into your data. Regardless of the method you use to slice-and-dice your Google Analytics data, you will first need to understand how data is organized in Google Analytics.  In this article, I will shed some light on how the basic report structure works in Google Analytics. Continue Reading »

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Google Analytics Hacks: Tracking File Downloads As Goals

If you are using Google Analytics for tracking your website performance or user activities, you should know that under standard implementation Google Analytics will not track certain user interactions, including downloading files (e.g., product catalogs, brochures, trial software, etc) and interaction with media players (e.g., embedded flash player for product demos). Continue Reading »

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How to Use the Google Analytics Navigation Summary Report

Google Analytics is commonly known for analyzing site stats such as the number of visitors, number of pageviews and lots of other quantitative metrics. Google Anlaytics can also be used for understanding users’ navigation patterns, though this feature is limited to individual pages only. The following example shows how to use the navigation summary report in Google Analytics. Continue Reading »

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Annotations in Google Analytics

When teaching Google Analytics courses, I always recommend to my students that they build cross-functional teams to take full advantage of Google Analytics within their organization. A cross-functional team should include members from the IT, marketing and web development teams. In this article you will learn how to use Annotations in Google Analytics to keep your cross-functional team members in synch. Continue Reading »

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Importing Goal and Funnel Settings In Google Analytics

In our Google Analytics training classes, I recommend our students create multiple working copies of the default profile. These duplicate copies of the default profile are useful for carrying out experiments and tests on your data using filters, goals and funnels.

Consider the following scenario: you have 8 goals and 3 filters applied to your default profile.  You want to tweak these goal and filter settings to see possible variations in the outcome. To test these different variations you will have to manually configure all 8 goals and 3 filters in different profiles. This is a mundane task and as of today there is no feature in Google Analytics that allows you to import your settings from one profile to another.

So, is there a work around? There sure is! Continue Reading »

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Google Tags Enhances Google Places

In our Google AdWords class, I introduce students to Google Places. For those who are new to Google Places, it is a service where you can list your business on Google. You can provide details about your business such as the hours of operation, photos, and product offerings. Google Places allows online users to find local businesses on Google, read reviews and more. If you have a brick and mortar location, then listing your business on Google Places is a great way to increase your online presence in front of your local community.

Google recently added a new twist to this service; it’s called Google Tags. This new service is going to make it really simple for local businesses to advertise on Google.  In fact, it is simpler than using Google AdWords. Continue Reading »