2 Basic SEO Steps to Increase Your Web Traffic
Apr 6, 2010
Good SEO incorporates much technical tweaking and maintenance. Most of this technical tweaking involves web design, which includes link text, headers, HTML tags, and much more. Fighting your way to the top spot of Google will require more than simply making your site SEO friendly, however. Rather than just polish your site and reactively wait for good rankings and increased traffic, you need to proactively put your site’s name out there. Yet, at the same time, you don’t want to spend a fortune in paid advertisements to do so. SEO creates an opportunity for you to work your way to the top naturally.
Remember, SEO promotes organic link building, which means links obtained naturally through other sites linking to you. You can’t exactly just go up to every good site you’d like a link from and just ask. You need to build trust and comfort. And, just like humans are social beings, websites, through the use of social media, can become social entities themselves and build the appropriate customer trust to ultimately increase traffic and revenue. This, after all, is the underlying theme behind SEO: transforming your website from a statue in a museum waiting for visitors, to a living, breathing, organic personality that can reach out to people like a handshake. You can’t hope to get to the top by staying in your cyber island.
Step 1 – Start a blog
One of the easiest things you can do to immediately become a more social web entity is start a company blog, in which you blog about your field and its hot topics. The logistics and specifics of it may vary depending on your company’s size and structure, but the point is to establish your company as an authority in your industry. If possible, have your company’s name in your blog’s domain in some way (e.g. “seo.blogs.webucator.com”). Allow comments so that viewers can leave respond and, when they do, reply appropriately to encourage discussion and further traffic. And don’t just blog: read others’ blogs, too, not to shamelessly plug your own, but to leave sincere comments or questions (don’t worry, you can link to yourself in a signature—so long as you don’t comment just to advertise your own blog). If the blogger responds, this can build rapport. Do this enough with various different blogs and you will have a slow SEO snowball building up. You should blog at least once a week, to always keep your viewers coming back for more info; this also helps from an SEO point of view, by conveniently creating more web pages for yourself for search engines to index and display in search queries. (To optimize your ranking, as usual, it’s important to use your target keyword throughout your content, without being excessive, since SEO keywords are still important)
Step 2 – Start a Twitter account
Another easy thing you can do is create a Twitter account for your company. You can use Twitter as a “micro-blog” to keep your followers informed about exciting new developments in your company, like limited special offers, contests, or new offers. You can further maximize your use of Twitter by tweeting about your blog posts. Use Twitter’s function as a real-time social sphere to engage in real-time communication directly with your customers.
There are many more, miscellaneous avenues of social media you can explore to increase your traffic; blogging and tweeting are just the two most basic and fundamental. What others tactics do you know or have used before successfully? Please comment with your thoughts, opinions, or suggestions!
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