Google AdWords 101: The Basics
Webinar Overview
This fast-paced, 60-minute, search engine marketing (SEM) webinar will give participants a quick overview of the basics of Google AdWords so they can begin to see how businesses can take advantage of its benefits. This webinar will offer a look into the history of SEM, combined with the basics of how Google AdWords works.
To view a recording of this webinar, click here to visit our blog.
Register to Attend
Sorry, no upcoming webinars are currently scheduled for this topic. Please contact us if you would like us to schedule a webinar.
Webinar Goals
- Learn the basics of search engine marketing (SEM).
- Learn to set up a Google AdWords account.
- Learn how to build a keyword strategy.
- Learn how to write effective ads with AdWords.
To Be Covered
- Overview of Search Engine Marketing (SEM)
- Fundamentals of SEM.
- Advantages of SEM over other marketing initiatives.
- Introduction to Google AdWords
- Signing up for Google Adwords.
- Deploying the key features and capabilities of Google AdWords.
- Understanding the basics of the Google AdWords account structure.
- Learn the Google AdWords billing options.
- Building a Keyword Strategy
- Learn keyword building strategy ideas.
- Using keyword building tools.
- Writing Effective Ads with AdWords
- Methods for writing good ads.
- Understanding Google's ad-writing guidelines.
System Requirements
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