Introduction to Google Analytics Training

Delivery Options

• Live eLearning (2 days): $690.00 (Register)

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Class Date and Time	Price Volume Discounts Students Discounts 2 5% 3-4 10% 5 or more 15% GSA Price: $655.50	Register
Feb 25 - 26, 2010 10:00 AM - 5:00 PM ET	$690.00 or 2 vouchers	Register
Mar 25 - 26, 2010 10:00 AM - 5:00 PM ET	$690.00 or 2 vouchers	Register
Apr 22 - 23, 2010 10:00 AM - 5:00 PM ET	$690.00 or 2 vouchers	Register
May 20 - 21, 2010 10:00 AM - 5:00 PM ET	$690.00 or 2 vouchers	Register
Jun 17 - 18, 2010 10:00 AM - 5:00 PM ET	$690.00 or 2 vouchers	Register

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Class Description

Class Overview

Class Goals

• Learn the fundamentals of web metrics and web analytics.
• Learn what web analytics can do for your business.
• Learn common web analytics methodologies suitable for different types of websites.
• Learn how Google Analytics works.
• Learn the key features and capabilities of Google Analytics.
• Learn to set up a Google Analytics accounts and profiles.
• Learn access management techniques for your Google Analytics accounts and profiles.
• Lean how to generate reports in Google Analytics (visitors reports, traffic sources reports, content reports, goals report.)
• Learn to analyze default reports in Google Analytics to interpret web metrics data.
• Learn to create and apply filters in Google Analytics.
• Learn best practices for setting filters in Google Analytics.
• Learn to create goals and funnels in Google Analytics.
• Learn to interpret reports for analyzing goals and funnels in Google Analytics.

Class Outline

1. Overview and Background of Web Analytics
   1. Introduction to web analytics
      1. Definition and examples of web metrics
      2. Evolution of web analytics - Historical overview
      3. Why learn web analytics: (Analytics vs. Reporting)
   2. Fundamentals of web analytics
      1. Web Analytics Methodology
      2. Definitions and Significance of Important Parameters
      3. Tips for Building KPIs
      4. Important KPIs for Common Types of Websites
      5. Overview of How Search Engines Work
2. Introduction to Google Analytics
   1. Basics of Google Analytics
      1. What is Google Analytics
      2. How Google Analytics Works
      3. Cookies and Google Analytics
      4. Scope of Google Analytics - Overview of Key Features and Capabilities
      5. User Privacy and Google Analytics
   2. Getting Started with Google Analytics
      1. Accessing Google Analytics
      2. Creating New Accounts under Google Analytics
   3. Google Analytics Code Snippets
      1. Introduction to GA.js and Urchin.js
      2. Activating Tracking and Tagging Pages
   4. Access Management
      1. Things you Need to Know
      2. Creating New Profiles in Google Analytics
      3. Granting Access to Different Users
      4. Best Practice Tips for Access Management
3. Reports in Google Analytics
   1. Introduction to Reports in Google Analytics
      1. Overview of Report Structure
      2. Understanding the Dashboard Screen
      3. Understanding the Standard Report Layout
      4. Exporting and Emailing Google Analytics Reports
      5. Playing with Active Date Range
   2. Understanding Visitors Report
      1. Overview of visitors report
      2. Map overlay
      3. Visitor segmentation, new vs. returning visitors
      4. Visitor trending
      5. Visitor loyalty
      6. Browser capabilities
      7. Network properties
   3. Understanding Traffic Sources Report
      1. Overview of traffic sources report
      2. Direct traffic, referring and search engine traffic, traffic from keywords
   4. Understanding Content Report
      1. Overview of content report
      2. Top content report
      3. Site overlay report
      4. Navigation summary
      5. Top landing pages report
4. Understanding Filters in Google Analytics
   1. Introduction to Filters
      1. Why and when should I use filters in Google Analytics
      2. Understanding how filters act on your data
      3. Overview of different types of predefined filters in Google Analytics
      4. Understanding filter values in predefined filters
   2. Introduction to custom filters in Google Analytics
      1. Understanding best practices for setting filters in Google Analytics - Precautions that you need to take
      2. Exploring Different Filter Types - Include, Exclude, Lowercase/Uppercase, Search and Replace
5. Goals in Google Analytics
   1. Introduction to goals
      1. What are goals and funnels
      2. When and why use goals
   2. Configuring Goals
      1. Creating/editing goals and funnels for your website
      2. Understanding various options for setting up goals
      3. Assigning values to non Ecommerce goals
   3. Analyzing goals using standard reports
      1. Total Conversions Report
      2. Conversion Rate Report
      3. Goal Verification Report
      4. Reverse Goal Path Report
      5. Goal Value Report
6. Funnels in Google Analytics
   1. Introduction to Funnels
      1. What is a funnel in Google Analytics
      2. Why to use funnels
   2. Building a funnel in Google Analytics
   3. Understanding Funnel Virtualization Report
7. Integrating Google Analytics with Google AdWords
   1. Tracking Online Marketing Campaigns through Google Analytics

Class Materials

All students receive a course manual or book and all the class examples.

Students in private onsite classes will also receive:

• Technical Reference Library

Technical Requirements

Our computer technical requirements and setup process is easy, with support just a click away.

• Course technical requirements and setup instructions.

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