Introduction to Google Analytics Training
Delivery Options
- Live Online Training - Public Class (): $690.00 (Register)
- Customized Onsite Training (2 days): Request a Proposal
- Looking for a self-paced course? Starts at $99.90
| Class Date and Time |
Price
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|---|---|---|
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$690.00
or 2 vouchers
vouchers
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| $690.00 or 2 vouchers vouchers | ||
| $690.00 or 2 vouchers vouchers | ||
| $690.00 or 2 vouchers vouchers | ||
| $690.00 or 2 vouchers vouchers | ||
| $690.00 or 2 vouchers vouchers | ||
| $690.00 or 2 vouchers vouchers | ||
| $690.00 or 2 vouchers vouchers | ||
| $690.00 or 2 vouchers vouchers | ||
| $690.00 or 2 vouchers vouchers |
Class Description
Class Overview
This Google Analytics class is designed to provide you with in-depth knowledge about various features available in Google Analytics tool and how to leverage them to best serve your business needs. The course begins with introductory chapters to provide a strong foundation to students. This class is different from other Google Analytics training classes in that it includes many hands-on interactive exercises, ensuring that students who complete the course will be able to productively use Google Analytics on their own website right away.
This Google Analytics class is targeted toward web designers, web analysts, online marketers, and general business people.
This course is based on the new Google Analytics interface and has been updated to match the latest changes.
Class Goals
- Learn the fundamentals of web metrics and web analytics.
- Learn what web analytics can do for your business.
- Learn common web analytics methodologies suitable for different types of websites.
- Learn how Google Analytics works.
- Learn the key features and capabilities of Google Analytics.
- Learn to set up a Google Analytics accounts and profiles.
- Learn access management techniques for your Google Analytics accounts and profiles.
- Lean how to generate reports in Google Analytics (visitors reports, traffic sources reports, content reports, goals report.)
- Learn to analyze default reports in Google Analytics to interpret web metrics data.
- Learn to create and apply filters in Google Analytics.
- Learn best practices for setting filters in Google Analytics.
- Learn to create goals and funnels in Google Analytics.
- Learn to interpret reports for analyzing goals and funnels in Google Analytics.
Class Outline
- Overview and Background of Web Analytics
- Introduction to Web Analytics
- Why Learn Web Analytics: Analytics vs. Reporting
- Fundamentals of Web Analytics
- Introduction to Google Analytics
- Basics of Google Analytics
- Getting Started with Google Analytics
- Access Management
- Reports in Google Analytics
- Introduction to Reports in Google Analytics
- Understanding the Report Layout
- Exporting Your Data from Google Analytics
- Digging into Reports
- Visitors Report Demystified
- Traffic Sources Report Demystified
- Understanding Filters in Google Analytics
- Introduction to Filters
- Overview of Different Types of Filters
- Goals in Google Analytics
- Introduction to Goals
- Configuring Goals
- Analyzing Goals Using Standard Reports
- Funnels in Google Analytics
- Introduction to Funnels
- Building a Funnel in Google Analytics
- Funnel Virtualization Report
- Integrating Google Analytics with Google AdWords
- Tracking Online Marketing Campaigns through Google Analytics
Class Materials
Each student in our Live Online and our Onsite classes receives a comprehensive set of materials, including course notes and all the class examples.
Technical Requirements
Our computer technical requirements and setup process is easy, with support just a click away.
- Onsite and Instructor-led Online course technical requirements and setup instructions.
- WebEx system requirements for Instructor-led Online delivery option.
of Live Online Training:
Webucator is a Registered Education Provider (R.E.P.) approved by PMI to issue professional development units (PDUs) for our training courses.