Google Analytics Training

This Google Analytics class is designed to provide you with in-depth knowledge... (More) about various features available in Google Analytics tool and how to leverage them to best serve your business needs. The course begins with introductory chapters to provide a strong foundation to students. This class is different than other Google Analytics training classes in that it includes many hands-on interactive exercises, thus ensuring that students who complete the course will be able to productively use Google Analytics on their own website right away.

This advanced Google Analytics training class covers some of the more advanced... (More) features of Google Analytics, including RegEx, advanced segmentation, intelligence alerts, custom reporting, event tracking, virtual page views, Ecommerce tracking and custom variables. This Google Analytics training class includes many hands-on interactive exercises, thus ensuring that students who complete the course will be able to productively use the covered features on their own website right away. While this class is more technical than the Introduction to Google Analytics class, much of the material covered will be interesting to business and marketing people as well as to web developers.

This brief webinar on sub-dimensions in Google Analytics is geared towards... (More) enhancing your skills in 'slicing and dicing' Google Analytics data. This Google Analytics webinar will start with some basic information about the Google Analytics report structure, including metrics, dimensions and sub-dimensions, after which you will learn how to take advantage of sub-dimensions to obtain business intelligence from your data.

In this brief webinar on tracking social media channels in Google Analytics,... (More) we will demonstrate how to track and monitor Social Media channels such as Twitter, LinkedIn and Facebook using Google Analytics. This Google Analytics webinar will cover the basics of link tagging in Google Analytics and will also cover some free tools such as HootSuite which you can use for link tagging.

This brief Google Analytics webinar will demonstrate how you can compare... (More) your website performance with different industry verticals. We will start with some fundamental information on Google Analytics data sharing options, how benchmarking services work and how Google classifies your data. During this Google Analytics webinar you will also learn how to access benchmarking reports within Google Analytics and how to analyze this data to drive improvements.

This Google Analytics class combines our introductory and advanced classes.... (More) Like those courses, it is very interactive and hands-on so that the student experiences Google Analytics first hand rather than just watching someone present the features. The class covers both the business and technical features of Google Analytics.

The Google Website Optimizer training will introduce you to the world of... (More) website testing and familiarize you with the Google Website Optimizer tool. The course first covers the basics of the online conversion process and the importance of usability testing, and then covers testing and experimenting in Google Website Optimizer and understanding Reports in Google Website Optimizer. Finally, student taking this course will learn how to integrate Google Website Optimizer with Google AdWords and Google Analytics. After taking this course, you will know how to use Website Optimizer to increase your website's conversion rate.

This brief webinar on leveraging pivot tables in Google Analytics is geared... (More) towards enhancing your skills in 'slicing and dicing' Google Analytics data. This Google Analytics webinar will start with some basic information about different visualization controls available in Google Analytics, after which you will learn how to use pivot tables to obtain business intelligence from your data.