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Social Media Monitoring in Google Analytics

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Class Description

Class Overview

In this brief webinar on tracking social media channels in Google Analytics, we will demonstrate how to track and monitor Social Media channels such as Twitter, LinkedIn and Facebook using Google Analytics. This Google Analytics webinar will cover the basics of link tagging in Google Analytics and will also cover some free tools such as HootSuite which you can use for link tagging. Social media enthusiasts, marketers, and community managers, this webinar is for you!

To view a recording of this webinar, click here to visit our blog.

Class Goals

  • Learn the basics of link tagging in Google Analytics.
  • Learn how to use link tagging to track social media channels.
  • Learn how to use free tools such as Hootsuite for link tagging.
  • Learn how to monitor your social media channel through Google Analytics reports.

Class Outline

  1. Basics of Link Tagging in Google Analytics
    1. What is link tagging and why do we need it?
    2. Different parameters available in link tagging
  2. How Link Tagging Works in Google Analytics
    1. Introduction to free tools for link tagging
    2. Demonstration of link tagging
  3. How to Monitor Social Media Traffic in Google Analytics
    1. Demonstration
  4. Q and A

Class Materials

Technical Requirements

Our computer technical requirements and setup process is easy, with support just a click away.

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