The Google Website Optimizer training will introduce you to the world of website testing and familiarize you with the Google Website Optimizer tool. The course first covers the basics of the online conversion process and the importance of usability testing, and then covers testing and experimenting in Google Website Optimizer and understanding Reports in Google Website Optimizer. Finally, student taking this course will learn how to integrate Google Website Optimizer with Google AdWords and Google Analytics. After taking this course, you will know how to use Website Optimizer to increase your website's conversion rate.

Class Goals

Learn the concept of conversion life cycle for online websites.
Learn the importance of landing page optimization and significance of usability testing.
Learn the concepts of website testing and about the elements you should test in an online environment.
Learn how Google Website Optimizer works.
Learn different testing mechanisms available in Google Website Optimizer (e.g. a/b testing and multivariate testing).
Learn how to setup an account and configure experiments in Google Website Optimizer.
Learn how to tag your web pages for carrying out experiments in Google Website Optimizer.
Learn how to manage your experiments and control traffic.
Learn about sample size and how long you should run your experiment.
Learn the different metrics used in the report interface in Google Website Optimizer.
Learn how to generate and analyze various reports in Google Website Optimizer.
Learn how to leverage Google Analytics and Google AdWords.

Class Outline

Online Conversion Process
1. Understanding conversion life cycle
2. Understanding importance of landing pages
3. Understanding importance of "usability" in conversion process
Testing and Experimenting
1. Understanding importance of conversion testing
2. What should I test and why?
3. Understanding post-click optimization
4. Business case for testing: test driven culture and data driven decision making
Introduction to Google Website Optimizer
1. Understanding how Google Website Optimizer works
2. Setting up Google Website Optimizer account
3. Understanding different tests available within Google Website Optimizer
4. Understanding features available in Google Website Optimizer and their limitations
Testing and experimenting in Google Website Optimizer
1. How to design an experiment in Google Website Optimizer
2. Understanding sampling size and its importance in testing
3. Setting up a/b testing in Google Website Optimizer
4. Setting up multivariate testing in Google Website Optimizer
5. Understanding how to tag your test pages
6. How to funnel your traffic for test purposes
7. Lab Session: Setting up Google Website Optimizer Tests
Understanding Reports in Google Website Optimizer
1. Understanding report navigation
2. Understanding different metrics and terminologies
3. Understanding combination report
4. Understanding page section report
5. Sample reports for a/b testing
6. Sample reports for multivariate testing
Advanced Features
1. Integrating Google Website Optimizer with Google AdWords
2. Integrating Google Website Optimizer with Google Analytics
Website Design Best Practices and Tips

Class Materials

Each student in our Live Online and our Onsite classes receives a comprehensive set of materials, including course notes and all the class examples.

Class Prerequisites

Experience in the following areas would be beneficial:

Knowledge of Google Analytics and Google Adwords is helpful, but not required.

Technical Requirements

Our computer technical requirements and setup process is easy, with support just a click away.

Instructor-led Online course technical requirements and setup instructions.
WebEx system requirements for Instructor-led Online delivery option.
Onsite course technical requirements and setup instructions.

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