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Google Analytics 101: The Basics
Delivery Options
Class Description
Class Overview
This fast-paced, 60-minute, web analytics webinar will give participants a quick overview of the basics of Google Analytics so they can begin to see how businesses can take advantage of its benefits. This webinar will offer a look into the history of web analytics, combined with the basics of how Google Analytics works.
To view a recording of this webinar, click here to visit our blog.
Class Goals
- Learn the basics of web analytics.
- Learn how to set up an account to use Google Analytics.
- Learn the basics reporting capabilities in Google Analytics.
Class Outline
- Overview of Web Analytics
- See the fundamentals of web metrics and web analytics.
- Determine what web analytics can do for your business.
- Introduction to Google Analytics
- Learn the basics of how Google Analytics works
- Explore the key features and capabilities of Google Analytics.
- Setting up your account in Google Analytics.
- Activating Google Analytics tracking.
- Google Analytics Reporting
- Navigating the reports interface.
- Using the dashboard.
- Exporting data from reports.
- Analyzing the default reports.
Class Materials
Technical Requirements
Our computer technical requirements and setup process is easy, with support just a click away.
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- We have trainers all over North America.
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