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Google AdWords: Developing a Full Campaign in 30 Minutes
Delivery Options
Class Description
Class Overview
This fast-paced, 30-minute, webinar will give participants a quick overview of how you can use Google AdWords for your business' marketing plans. We'll take one company idea from an attendee, and develop a comprehensive AdWords campaign.
To view a recording of this webinar, click here to visit our blog.
Class Goals
- Learn how to build a keyword strategy.
- Learn how to write effective ads with AdWords.
- Learn how to schedule your ads with AdWords.
- Learn how to use the reporting structure to track your campaign.
Class Outline
- Building a Keyword Strategy
- Learn keyword building strategy ideas.
- Using keyword building tools from Google.
- Writing Effective Ads with AdWords
- Learn about recommended methods for writing effective ads.
- Understanding Google's ad-writing guidelines.
- Scheduling your Ads with AdWords
- See the basics of how to begin scheduling your text ads.
- Learn about the bidding structure for ads and how to implement an effective model.
- Use Reporting Structure to Track Campaigns
- Learn ways to track your campaign in real time and make changes.
Class Materials
Technical Requirements
Our computer technical requirements and setup process is easy, with support just a click away.
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- We have trainers all over North America.
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