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Google AdWords 101: The Basics
Delivery Options
Class Description
Class Overview
This fast-paced, 60-minute, search engine marketing (SEM) webinar will give participants a quick overview of the basics of Google AdWords so they can begin to see how businesses can take advantage of its benefits. This webinar will offer a look into the history of SEM, combined with the basics of how Google AdWords works.
To view a recording of this webinar, click here to visit our blog.
Class Goals
- Learn the basics of search engine marketing (SEM).
- Learn to set up a Google AdWords account.
- Learn how to build a keyword strategy.
- Learn how to write effective ads with AdWords.
Class Outline
- Overview of Search Engine Marketing (SEM)
- Fundamentals of SEM.
- Advantages of SEM over other marketing initiatives.
- Introduction to Google AdWords
- Signing up for Google Adwords.
- Deploying the key features and capabilities of Google AdWords.
- Understanding the basics of the Google AdWords account structure.
- Learn the Google AdWords billing options.
- Building a Keyword Strategy
- Learn keyword building strategy ideas.
- Using keyword building tools.
- Writing Effective Ads with AdWords
- Methods for writing good ads.
- Understanding Google's ad-writing guidelines.
Class Materials
Technical Requirements
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