Comprehensive Google Analytics Training

Delivery Options

• Customized Onsite Training (3 days): Request a Proposal

Class Description

Class Overview

Class Goals

• Learn the fundamentals of web metrics and web analytics.
• Learn what web analytics can do for your business.
• Learn common web analytics methodologies suitable for different types of websites.
• Learn how Google Analytics works.
• Learn the key features and capabilities of Google Analytics.
• Learn to set up Google Analytics accounts and profiles.
• Learn access management techniques for your Google Analytics accounts and profiles.
• Lean how to generate reports in Google Analytics (visitor reports, traffic sources reports, content reports, goals report).
• Learn to analyze default reports in Google Analytics to interpret web metrics data.
• Learn to create and apply filters in Google Analytics.
• Learn best practices for setting filters in Google Analytics.
• Learn to create goals and funnels in Google Analytics.
• Learn to interpret reports for analyzing goals and funnels in Google Analytics.
• Learn to set up intelligence alerts.
• Learn the difference between advanced segments and filters.
• Learn to create advanced segments.
• Learn to build custom reports.
• Learn the difference between virtual page views and event tracking.
• Learn to generate virtual pageviews.
• Learn to set up event tracking.
• Learn about custom variables.
• Learn the best practices for using custom variables.
• Learn about subdomain and cross-domain tracking.
• Learn about Ecommerce tracking.

Class Outline

1. Overview and Background of Web Analytics
   1. Introduction to Web Analytics
   2. Why Learn Web Analytics: Analytics vs. Reporting
   3. Fundamentals of Web Analytics
2. Introduction to Google Analytics
   1. Basics of Google Analytics
   2. Getting Started with Google Analytics
   3. Google Analytics Code Snippets
   4. Access Management
3. Reports in Google Analytics
   1. Introduction to Reports in Google Analytics
   2. Understanding the Report Layout
   3. Exporting Your Data from Google Analytics
   4. Digging into Reports
   5. Audience Report Demystified
   6. Traffic Sources Report Demystified
4. Understanding Filters in Google Analytics
   1. Introduction to Filters
   2. Overview of Different Types of Filters
5. Goals in Google Analytics
   1. Introduction to Goals
   2. Configuring Goals
   3. Analyzing Goals Using Standard Reports
6. Funnels in Google Analytics
   1. Introduction to Funnels
   2. Building a Funnel in Google Analytics
   3. Funnel Virtualization Report
7. Integrating Google Analytics with Google AdWords
   1. Tracking Online Marketing Campaigns through Google Analytics
8. Intelligence Events
   1. Introduction to Intelligence Events
   2. Automatic Alerts
   3. Custom Alerts
9. Advanced Segmentation
   1. Introduction to Advanced Segmentation
   2. Leveraging Default Advanced Segments
   3. Customizing Advanced Segments
   4. Managing Advanced Segments
   5. Application of RegEx in Advanced Segmentation
10. Custom Reporting
    1. Introduction of Custom Reporting
    2. Valid Pairs of Dimensions and Metrics
    3. Designing Your Custom Report
    4. Building Your Custom Report
11. Ecommerce Tracking and Reporting
    1. Enabling Ecommerce Tracking
    2. Implementing Ecommerce Methods
    3. Ecommerce Overview Report
    4. Product Performance Report
    5. Sales Performance Report
    6. Transaction Report
    7. Time to Purchase Report
    8. Multi-Channel Reports
    9. Assisted Conversions Report
    10. Top Conversions Report
    11. Time Lag Report
    12. Path Length Report
12. Social Media Analytics
    1. Introducion to Social Interactions
    2. Setting up Social Interactions
    3. Social Media Reporting
13. Virtual Pageviews
    1. Introduction to Virtual Pageviews
    2. Virtual Pageviews and Dynamic URLs
    3. Virtual Pageviews for Tracking File Downloads
    4. Virtual Pageviews and Tracking Outbound Links
14. Event Tracking
    1. Introduction to Event Tracking
    2. Understanding _trackEvent Method
    3. Implementing Event Tracking
    4. Event Tracking Reports
15. Multiple Domain Tracking
    1. Introduction to Multiple Domain Tracking
    2. Implementing Subdomain Tracking
    3. Implementing Cross-domain Tracking
16. Custom Variables
    1. Introduction to Custom Variables
    2. Architecture of Custom Variables
    3. Implementing Custom Variables

Class Materials

Each student in our Live Online and our Onsite classes receives a comprehensive set of materials, including course notes and all the class examples.

Technical Requirements

Our computer technical requirements and setup process is easy, with support just a click away.

• Onsite course technical requirements and setup instructions.