This Google AdWords training introduces you to the world of search engine marketing (SEM) and familiarize you with the Google AdWords tool. You will learn to leverage Google AdWords to best serve your online marketing needs. The unique feature of this Google AdWords training is that it includes hands-on interactive exercises empowering students to productively use Google AdWords on their own website right away. This Google AdWords class is targeted towards online marketers, media analysts, web analysts and business owners who want to promote their businesses using search engine marketing tools.
On day 2 of the class, we take a deeper dive into understanding and optimizing search engine marketing campaigns, covering optimization of keywords, campaigns and ads, and other advanced features of Google AdWords. You will also learn about conversion tracking in Google AdWords and how to integrate Google Analytics with your AdWords account to gain insights into the effectiveness of your marketing campaign.
Each student in our Live Online and our Onsite classes receives a comprehensive set of materials, including course notes and all the class examples.
Our computer technical requirements and setup process is easy, with support just a click away.