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Advanced Google Analytics Training

Google Analytics

Delivery Options

Class Date and Time Price Pricing Information
$425.00
or 1 vouchers voucher
$425.00 or 1 vouchers voucher
Register Now
$425.00 or 1 vouchers voucher
Register Now

Class Description

Class Overview

This fast-paced, one-day, advanced Google Analytics training class covers some of the more advanced features of Google Analytics, including RegEx, advanced segmentation, intelligence alerts, custom reporting, event tracking, virtual page views, Ecommerce tracking, and custom variables. This Google Analytics training class includes many hands-on interactive exercises, ensuring that students who complete the course will be able to productively use the covered features on their own website right away. While this class is more technical than the Introduction to Google Analytics class, much of the material covered will be interesting to business and marketing people as well as to web developers.

This course is based on the new Google Analytics interface and has been updated to match the latest changes.

Class Goals

  • Learn to set up intelligence alerts.
  • Learn the difference between advanced segments and filters.
  • Learn to create advanced segments.
  • Learn to build custom reports.
  • Learn the difference between virtual page views and event tracking.
  • Learn to generate virtual pageviews.
  • Learn to set up event tracking.
  • Learn about custom variables.
  • Learn the best practices for using custom variables.
  • Learn about subdomain and cross-domain tracking.
  • Learn about Ecommerce tracking.

Class Outline

  1. Intelligence Events
    1. Introduction to Intelligence Events
    2. Automatic Alerts
    3. Custom Alerts
  2. Advanced Segmentation
    1. Introduction to Advanced Segmentation
    2. Leveraging Default Advanced Segments
    3. Customizing Advanced Segments
    4. Managing Advanced Segments
    5. Application of RegEx in Advanced Segmentation
  3. Custom Reporting
    1. Introduction of Custom Reporting
    2. Valid Pairs of Dimensions and Metrics
    3. Designing Your Custom Report
    4. Building Your Custom Report
  4. Ecommerce Tracking and Reporting
    1. Enabling Ecommerce Tracking
    2. Implementing Ecommerce Methods
    3. Ecommerce Overview Report
    4. Product Performance Report
    5. Sales Performance Report
    6. Transaction Report
    7. Time to Purchase Report
    8. Multi-Channel Reports
    9. Assisted Conversions Report
    10. Top Conversions Report
    11. Time Lag Report
    12. Path Length Report
  5. Virtual Pageviews
    1. Introduction to Virtual Pageviews
    2. Virtual Pageviews and Dynamic URLs
    3. Virtual Pageviews for Tracking File Downloads
    4. Virtual Pageviews and Tracking Outbound Links
  6. Event Tracking
    1. Introduction to Event Tracking
    2. Understanding _trackEvent Method
    3. Implementing Event Tracking
    4. Event Tracking Reports
  7. Multiple Domain Tracking
    1. Introduction to Multiple Domain Tracking
    2. Implementing Subdomain Tracking
    3. Implement Cross-domain Tracking
  8. Custom Variables
    1. Introduction to Custom Variables
    2. Architecture of Custom Variables
    3. Implementing Custom Variables

Class Materials

Each student in our Live Online and our Onsite classes receives a comprehensive set of materials, including course notes and all the class examples.

Class Prerequisites

Experience in the following areas is required:

  • Basic Google Analytics experience
  • Familiarity with Google Analytics goals, funnels, filters and report analysis is beneficial.

Courses that can help you meet these prerequisites:

Technical Requirements

Our computer technical requirements and setup process is easy, with support just a click away.

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