Marketing Training

This marketing training is designed for business people with little or no... (More) knowledge of marketing practices, as well as inexperienced marketing professionals. Students will develop strategic and tactical skills to create, execute, and evaluate a marketing plan.

In order to make it easy for search engines to find websites, one must understand... (More) the role of links pointing to the site and how to use keywords for optimal performance. This SEO training class will take some of the mystery out of SEO, or search engine optimization. Participants will learn about creating pages that search engines can read, using the right keywords, and keeping track of how their websites are performing.

This Google Analytics class is designed to provide you with in-depth knowledge... (More) about various features available in Google Analytics tool and how to leverage them to best serve your business needs. The course begins with introductory chapters to provide a strong foundation to students. This class is different from other Google Analytics training classes in that it includes many hands-on interactive exercises, ensuring that students who complete the course will be able to productively use Google Analytics on their own website right away.

This Google AdWords course is designed to introduce you to the world of... (More) search engine marketing (SEM) and familiarize you with the Google AdWords tool. This AdWords Basic course will teach you how to leverage Google AdWords to best serve your online marketing needs. The unique feature of this Google AdWords training is that it includes hands-on interactive exercises empowering students to productively use Google AdWords on their own website right away.

This Advanced Google AdWords Training Course expands on the topics covered... (More) in our Introduction to Google AdWords course. In the Advanced Google AdWords course, we take a deeper dive into understanding and optimizing search engine marketing campaigns. The course covers optimization of keywords, campaigns and ads, and other advanced features of Google AdWords. You will also learn about conversion tracking in Google AdWords and how to integrate Google Analytics with your AdWords account to gain insights into the effectiveness of your marketing campaign.

In this WordPress training class, you will start with the basics of setting... (More) up WordPress and learn how to create and maintain a successful WordPress site.

This fast-paced, one-day, advanced Google Analytics training class covers... (More) some of the more advanced features of Google Analytics, including RegEx, advanced segmentation, intelligence alerts, custom reporting, event tracking, virtual page views, Ecommerce tracking, and custom variables. This Google Analytics training class includes many hands-on interactive exercises, ensuring that students who complete the course will be able to productively use the covered features on their own website right away. While this class is more technical than the Introduction to Google Analytics class, much of the material covered will be interesting to business and marketing people as well as to web developers.

This Introduction to Social Media training class is an overview class targeting... (More) managers and decision makers. The course addresses what social media is and how businesses can use it. Unlike other social media courses, we do not try to convince you that you must be using social media. Rather, this social media course gives you the tools and knowledge you need to make that decision for yourself. The class introduces social media sites such as Facebook, Twitter, LinkedIn, YouTube, and Google+, and social media tools such as blogs and wikis.

This Google Analytics class combines our introductory and advanced classes.... (More) Like those courses, it is very interactive and hands-on so that the student experiences Google Analytics first hand rather than just watching someone present the features. The class covers both the business and technical features of Google Analytics.