This Search Engine Optimization (SEO) training class is designed to help you learn the basics of SEO and then to develop an effective SEO strategy for your company. The SEO course covers the history of SEO and how to determine if your company can benefit from SEO. Unlike other SEO training courses, students taking this SEO training course will not only learn about SEO, but will begin to develop an SEO action plan for their own companies.

Class Goals

Develop an SEO plan for your site.
Learn the difference between organic and paid search results.
Learn about keywords.
Learn about keyword tools that can help you evaluate keywords.
Learn about meta tags, title tags and alt tags.
Learn the importance of redirects and how to implement them.
Learn the difference between black hat and white hat SEO.
Learn about Google Sitemap.
Learn to develop a link strategy.
Learn about social media and SEO.
Learn to measure the effectiveness of your SEO campaign.

Class Outline

Introducing Search Engine Optimization
1. What is SEO?
  1. History of SEO
  2. Organic vs. paid search results
2. Can My Company Benefit from SEO?
  1. Will coming up first help my business?
  2. Do I have the right team to get there?
  3. How hard will it be?
  4. Do it myself or hire an SEO Consultant?
SEO Basics
1. Picking keywords
  1. General vs. specific?
  2. Be decisive
  3. Review keyword tools
2. Using your keywords
  1. Headings
  2. Content
3. Internal links
  1. Sitemap
  2. Header/footer
  3. Other
4. Getting incoming links
  1. Exchanging links with other sites
    1. Finding sites via search
    2. Finding sites using Backward Links
  2. Directories
  3. Paid links
  4. Developing a link strategy
5. Meta tags, title tags, alt tags
6. Evaluating the competition
  1. Google PageRank
  2. Incoming links
  3. Use of keywords
  4. Are they good sites?
Website Design Considerations
1. Have a clear hierarchy
2. www.example.com vs. example.com
3. Text vs. images
4. Using the "alt" attribute
5. Check for broken links
6. Dynamic pages
7. Duplicate content
8. "Doorway" pages
Technical considerations
1. Allow search bots to crawl your site
2. Robots.txt file
3. If-Modified-Since HTTP header
4. Redirects
5. Automated queries
Search Engine Specific Considerations
1. Google
  1. Submitting your site to Google
  2. Google Sitemap
  3. Google Webmaster tools
2. Yahoo!
3. Bing
Developing a Link Strategy
1. Create content others will link to
2. Let your customers drive your SEO
3. Offer something in exchange for links
Social media and SEO
1. Facebook
2. Twitter
3. LinkedIn
4. MySpace
Measuring the Effectiveness of Your SEO Campaign
1. Incoming Links
2. Keyword Rankings
3. Traffic (Quantity and Quality)
4. Revenue
Developing Your SEO Plan
1. Choose your keywords
2. Evaluate your competition
3. Think through internal links
4. Create your meta tags, title tags and alt tags
5. Develop a linking strategy

Class Materials

Each student in our Live Online and our Onsite classes receives a comprehensive set of materials, including course notes and all the class examples.

Class Prerequisites

Experience in the following areas would be beneficial:

HTML
Marketing

Technical Requirements

Our computer technical requirements and setup process is easy, with support just a click away.

Onsite and Instructor-led Online course technical requirements and setup instructions.
WebEx system requirements for Instructor-led Online delivery option.

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We have trainers all over North America.
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