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Introduction to Social Media Training

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Class Date and Time Price Pricing Information
$690.00
or 2 vouchers vouchers
$690.00 or 2 vouchers vouchers
Register Now
$690.00 or 2 vouchers vouchers
Register Now

Class Description

Class Overview

This Introduction to Social Media training class is an overview class targeting managers and decision makers. The course addresses what social media is and how businesses can use it. Unlike other social media courses, we do not try to convince you that you must be using social media. Rather, this social media course gives you the tools and knowledge you need to make that decision for yourself. The class introduces social media sites such as Facebook, Twitter, LinkedIn, YouTube, and Google+, and social media tools such as blogs and wikis.

Class Goals

  • Learn what social media is and how businesses are using it.
  • Learn about blogging as an effective tool for your business.
  • Learn how to use Facebook, Twitter, LinkedIn, Google+, and YouTube in your social media plan.
  • Learn how to get started with Google Analytics and how to create reports and analyze metrics.
  • Learn how to develop an effective social media plan.
  • Learn about webinars, blog talk radio, and other social media tools.

Class Outline

  1. Social Media Overview
    1. Branding
    2. Sales
      1. Selling Directly
      2. New Products and Special Offers
      3. Paid Advertising
      4. Generating New Leads
    3. SEO
    4. Support
    5. Social Media Policy
    6. Sites and Tools
    7. Tracking Activity and Results
    8. Google URL Builder
    9. Social Media Dashboard
  2. Blogging
    1. Blogging for Branding
      1. Five Blogging Tips
    2. Blogging for Sales
      1. Free Content
      2. Promotion and Calls to Action
    3. Blogging for SEO
    4. Blogging for Support
    5. Blogging Policy
    6. Tools, Services, and Management
    7. Tracking Activity and Results
  3. Facebook
    1. Facebook for Branding
      1. Using Facebook as Company
    2. Facebook for Sales
      1. Facebook Ads
    3. Facebook for SEO
    4. Facebook for Support
    5. Facebook Policy
    6. Tools, Services, and Management
    7. Tracking Activity and Results
  4. Twitter
    1. Twitter for Branding
    2. Twitter for Sales
      1. Promote Your Products and Services
      2. Responding to Users' Needs
      3. Twitter Exclusives
      4. Twitter Advertising
    3. Twitter for SEO
    4. Twitter for Support
    5. Twitter Policy
    6. Tools, Services, and Management
    7. Tracking Activity and Results
  5. LinkedIn
    1. LinkedIn for Branding
      1. Company Profile
      2. Encouraging Employees to Use LinkedIn
    2. LinkedIn for Sales
    3. LinkedIn for SEO
    4. LinkedIn for Support
    5. LinkedIn Policy
    6. Tools, Services, and Management
    7. Tracking Activity and Results
  6. Google+
    1. Google+ for Branding
    2. Google+ for Sales
    3. Google+ for SEO
    4. Google+ for Support
    5. Google+ Policy
    6. Tools, Services, and Management
    7. Tracking Activity and Results
  7. YouTube
    1. YouTube for Branding
      1. Examples of YouTube Channels
      2. Subscribers
    2. YouTube for Sales
    3. YouTube for SEO
    4. YouTube for Support
    5. YouTube Policy
    6. Tools, Services, and Management
    7. Other Video Sites
    8. Tracking Activity and Results
  8. Google Analytics
    1. Benefits
    2. Reading Reports
      1. Getting Started with Google Analytics
      2. Creating New Accounts under Google Analytics
    3. Google Analytics Code Snippets
      1. Introduction to Google Analytics Tracking Code (GATC)
      2. Introduction to Reports in Google Analytics
      3. Metrics and Dimensions in Google Analytics
      4. Overview of Report Structure
      5. Subdimensions
      6. Exploring the Social Reports
  9. Developing a Social Media Plan
    1. Developing a Social Media Plan
    2. Determining Goals and Successes
    3. Choosing Tools and Services
      1. Google Alerts
    4. Communicating Plan to Team
    5. Getting Management on Board
  10. Additional Resources
    1. Webinars
    2. Blog Talk Radio
    3. Meetup.com and User Groups
    4. Question/Answer Sites
    5. Social Bookmarking Sites
    6. Document Sharing Sites
    7. Next Steps

Class Materials

Each student in our Live Online and our Onsite classes receives a comprehensive set of materials, including course notes and all the class examples.

Technical Requirements

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