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Home > Business Skills > Writing > Business Writing for Professionals

Business Writing for Professionals

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Class Date and Time Price Pricing Information
$245.00
or 1 vouchers voucher
$245.00 or 1 vouchers voucher
Register Now
$245.00 or 1 vouchers voucher
Register Now

Class Description

Class Overview

This Business Writing for Professionals class will give students the tools they need to write effective, efficient business correspondence. Students will learn how to get started on a writing project, use appropriate business tone in the document, and discern between the different kinds of business correspondence. Students will learn how to decide what the appropriate vehicle is for written communication in business, electronic or hard copy.

Class Goals

  • Learn proper preparation steps before beginning a writing project.
  • Summarize the principles of writing effective business communications.
  • Demonstrate the ability to write a business proposal, complete with visuals and an executive summary that employ effective strategies of persuasion.
  • Learn to communicate to the audience effectively through focused, well-written business communications.

Class Outline

  1. Preparing for a Business Writing Project
    1. The Three Major Functions of Business Writing
      1. To Inform
      2. To Includence
      3. To Entertain
    2. Knowing the Subject
      1. Correctness
      2. Clearness
      3. Completeness
      4. Conciseness
      5. Courteousness
    3. Knowing the Audience
      1. How to Write the Document
      2. How Much Information Needs to Be Included
      3. Formal vs Informal Writing
  2. Email and Other Electronic Communication
    1. Organize the Information for Electronic Communications
      1. Chronological Paragraphs
      2. Compare-and-Contrast Paragraphs
      3. Cause-and-Effect Paragraphs
      4. Problem-Solution Paragraphs
      5. Relationship Paragraphs
      6. Choosing the Organizational Model
    2. Choosing the Appropriate Electronic Communication Method
      1. Email
      2. Corporate Culture
      3. Instant Messaging (IM)
    3. Structuring the Communication for Optimal Results
      1. Greeting
      2. Reason for email
      3. Body of email
      4. Closing Line
      5. Signature
    4. The Electronic Communications Privacy Act of 1986
  3. Effective Written Communication
    1. Anticipating Audience Response
      1. Determine Who Your Audience Is
      2. Determine Your Audience's Demographics
      3. Learn How Much Your Audience Knows About the Topic
    2. Choosing the Right Tone
      1. Why Am I Writing This Document?
      2. Who Is My Primary Audience and What Do I Want Them to Understand?
      3. Writing with Confidence
      4. Writing Sincere, Courteous Messages
      5. Using Appropriate, Nondiscriminatory Language
      6. Emphasizing the Benefits for the Reader
      7. Making Sure Your Reader Understands What You Are Writing
    3. Delivering Positive and Negative Information
      1. Writing an Introduction
      2. Buffering the Negative News
      3. Providing a Remedy, Lesson Learned, or Course of Action
      4. Concluding the Message
  4. Communicating to the Audience Effectively
    1. Planning the Writing Project
      1. Determine the Audience
      2. Scope of the Assignment
      3. Purpose and Goals of the Writing Project
      4. Style and Format of the Project
      5. Outline the Content
      6. Divide the Outline Properly
      7. Assign Research Items
      8. Create a Schedule for the Project
    2. Adapting the Tone of the Project
      1. What Is the Purpose of This Writing Project?
      2. Who Is the Audience for the Document?
      3. Guidelines for Considering Tone
      4. Using Nondiscriminatory Language
      5. Stressing the Benefits for the Reader
      6. Writing at an Appropriate Level of Difficulty
    3. Focusing the Content
      1. Stating the Main Purpose Early in the Document
      2. Considering What Response You Want from the Reader
      3. Telling the Reader What You Plan to Cover in the Rest of the Document
      4. Keeping the Focus Narrow Enough to Hold the Reader's Attention
  5. Writing Effective and Persuasive Business Proposals
    1. Determining the Desired Outcome
    2. Writing an Executive Summary
    3. Using Informative and Persuasive Techniques
      1. Repetition
      2. Rhetorical Questioning
      3. Statistics
      4. Rebuttal to Arguments
      5. Appeal to the Audience
    4. Techniques
    5. Using Visuals

Class Materials

Each student in our Live Online and our Onsite classes receives a comprehensive set of materials, including course notes and all the class examples.

Technical Requirements

Our computer technical requirements and setup process is easy, with support just a click away.

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