April 23rd, 2008
There are several valid reasons why you should learn to make your web sites accessible, but if you had to pick one, and only one, do it because it’s the law.Consider the Americans with Disabilities Act (ADA), a civil rights law that prohibits discrimination against people with disabilities. The ADA requires that places of public accommodation and the services they provide be accessible. If that’s not cut and dried enough, consider Section 508, a 1998 amendment to the Workforce Rehabilitation Act, that requires all US federal agencies to make their electronic and information technology accessible to people with disabilities. To make that happen, the U.S. Access Board published the accessibility standards in December 2000, and the requirements became effective in June 2001.
In 2006, the case of the National Federation of the Blind (NFB) vs. Target brought the issue squarely into the media spotlight. The NFB alleged the Target web site was discriminatory and requested a preliminary injunction forcing the retailer to fix its accessibility issues on Target.com. Although a judge denied that initial request, the lawsuit has more recently been given class-action status. It is now clear that anyone at any U.S. company who has a web presence could be sued for discriminating against people with disabilities.
“It isn’t a resolution of the case; it’s a statement that under these laws, it’s OK to bring the case, which is a big deal,” said Jim Thatcher, an independent accessibility consultant who wrote the foundation of Webucator’s Web Accessibility courses.
An accessible web site is one where a person with disabilities can use it, understand it and interact with it as well as a person without disabilities. So, it might seem like a no brainer to do this, a kind of non-corny, ‘if you build it, they will come’ (Field of Dreams) scenario. Competition amidst consumers is at an all time high thanks to the constant availability of online shops, and no retailer worth his or her collective salt would knowingly turn away a potential customer. Yet all sites don’t meet the legal web accessibility requirements and standards.
Fortunately, Thatcher said that most web developers don’t actively seek to build inaccessible web sites. Unfortunately, many simply don’t know all there is to know about accessibility.
“You can find accessibility classes in high schools or in colleges but rarely do you see accessibility as part of the mainstream education for web or software development,” Thatcher explained. “It should be part of every course, and it just isn’t. That’s a big problem.”
As interest generated by media attention to this issue grows – spotlighting the penalties associated with noncompliance – this type of training is becoming increasingly important.
Thatcher said it’s not that much more expensive to build accessible web sites. But it can be very expensive to fix them, which is another reason awareness and training are critical. Web developers need to make sure that accessibility becomes a standard piece of their development process rather than an add-on to relevant curriculum.
Also, web accessibility standards are changing. Thatcher said the process for web companies, the guidelines and Section 508 standards have been in flux for some time. And while there are tools available to help web site designers and owners test whether their site meets the new standards, upfront training can save an organization money, time and valuable resources (and potential court fees).
Web accessibility is not just an issue in the United States. Webucator recently provided a web accessibility class for the Town of Richmond Hill in Ontario Canada. Benton Sangster, who attended and helped organize the class had this to say:
“At the Town of Richmond Hill we’ve made it a priority to make our web site accessible to all of our residents. Webucator’s trainer helped show us what needs to be done on our own site and how to prioritize the tasks. He frequently used examples from other similar organizations and municipalities and offered great advice for when we start the process of developing a new site. He also left us with a great site to visit after the course to use as a resource. This course is a must for those wanting to meet accessibility guidelines.”
-Benton Sangster
-Senior Communications Officer
-Town of Richmond Hill
-Richmond Hill, ON
If the legal requirements don’t provide enough incentive to make web accessibility high priority, Thatcher said web developers, designers and managers, as well as the trainers who teach them, should view web accessibility quite simply as the right thing to do.
“It’s really important to understand that,” he said. “Yes, there are legal pressures to do it – you can’t sell stuff to the government if you have web based products that aren’t compliant with these standards. But there are other benefits. First, the disabled population represents a significant amount of disposable income that you’re rejecting if you don’t have an accessible shopping site.”
Second, Thatcher said building to accessibility standards can make a site work better with small devices such as cell phones. Third, some technical experts say the bots that crawl search engines are blind. They don’t see pictures. Therefore, having text associated with non-text content improves search engine optimization because the bots will be able to read the text and not the images, just like a blind person.
Webucator offers customized public and private Web Accessibility and Section 508 training for experienced Web designers and for managers. Web design students are expected to have expert knowledge of HTML and at least intermediate knowledge of CSS. In the managers’ course, students learn how to create web sites that meet the Section 508 standards for web site accessibility. The class targets decision makers who are responsible for understanding, creating and enforcing web accessibility guidelines. Students do not need expert web design knowledge, but should have basic knowledge of HTML, know the difference between HTML, CSS and JavaScript, and understand how web pages are created and served.
For more information on Webucator’s web accessibility courses, visit http://www.webucator.com/WebDesign/Accessibility.cfm.
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