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In our Google Analytics Basic Course, we spend quite a bit of time doing exercises on access management. During this session students learn how to segment their website data into different profiles and then grant access to external users (e.g., their marketing agency) to a particular profile within their Google Analytics account.

In order to complete this process you are required to enter the email address of an external user, and this email address has to be a Google account. Most of our students think that they need to use a Gmail address (e.g., externalagency@gmail.com) for this purpose. However, that’s not the case; you can convert any email address into a Google account and then use it in Google Analytics access managment. For example, externalagency@company.com could be a valid Google account. Here is how you convert an existing email address to a Google account:

  1. Visit the following link: https://www.google.com/accounts/NewAccount.
  2. Complete the below form with appropriate information. While completing this form make sure to follow these guidelines from Google:
    1. In the field labeled ‘Your current email address‘, enter an email address from which you currently send and receive emails (e.g., externalagency@company.com).
    2. Your password should be at least eight characters long and can’t be a commonly used word. Select a unique combination of letters and numbers.
    3. In the Word Verification section, you’ll need to type the wavy characters exactly as they appear in the picture.
  3. Creating Google Account: Step 3

  4. After you complete the above form, you will have to accept the terms of service and click on the ‘I accept. Create my account’ button, after which you will see the following confirmation page.
  5. Creating Google Account Step 4

  6. Google will send an email to the address associated with your Google account. In order to activate your Google account make sure you verify the email address by clicking on the appropriate link in the email.

Note that creating a Google account doesn’t give you access to Gmail. However, it simplifies things by allowing you to use an existing email address to access Google Analytics.

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