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Running an Online Business eLearning Course

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Running an Online Business eLearning Course Series (55 hours)

This series examines topics related to creating an e-business. After providing an introduction to e-commerce, the series examines how to start an e-business, establishing a business presence, and creating critical applications. Also covered are the legal ramifications of e-commerce, transaction processing and data mining, managing costs, and the logistics of providing customer service and payment processing. Other topics covered include building a strategy to market and advertise your e-business, resource planning, and ongoing business management.

Self-Paced Online Business Management eLearning Course Benefits

Only $42.95

12-month subscription!

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  • Learn Online Business Management online with these interactive online Online Business Management courses.
  • Affordable Pricing (Only $42.95 for the complete series)
  • A full year to complete the Online Business Management courses
  • Retake the Online Business Management courses as many times as you like
  • Measure your progress with assessment tests after each course
  • Earn completion certificates after passing each assessment test

1. Running an Online Business:1 Your E-Business (Time: 4 hours)

This eLearning course provides an introduction to e-commerce and how it relates to a user's company.

Course Objectives

  • Describe the impact of e-commerce
  • Build a technology strategy
  • Define the technical standards for an organization
  • Implement an e-commerce model for a company

Course Topics

  • E-Commerce and Your Company
  • Future Directions
  • Where You Are and Where You're Going
  • Building Resources
  • Marketing and Management

2. Running an Online Business:2 Getting Started (Time: 3 hours)

This eLearning course explains what users need to start converting their companies into e-businesses.

Course Objectives

  • Identify the advantages of converting to an e-business
  • Establish a domain
  • Generate traffic for a web site

Course Topics

  • Benefits of E-Commerce
  • Defining E-Commerce
  • Your Domain
  • Internet Mechanics
  • Initial Operation Issues

3. Running an Online Business:3 Influences on E-Commerce (Time: 3 hours)

This eLearning course provides an introduction to Internet stock and the influences that drive up stock value.

Course Objectives

  • Identify the factors that influence the future direction of e-commerce
  • Recognize the factors that determine Internet stock prices
  • Explain the concept of critical mass
  • Build a Web presence
  • Design a plan for issuing stock for an e-business

Course Topics

  • Moving E-Business Forward
  • Internet Stock
  • Increasing Stock Value
  • Building a Presence
  • Approaching the Market

4. Running an Online Business:4 Killer Apps (Time: 4 hours)

This eLearning course provides an introduction to killer apps and the twelve steps needed to create them for a company.

Course Objectives

  • Define killer app
  • List Downes and Mui's twelve rules to building a killer app
  • Identify potential problems when creating a killer app

Course Topics

  • What Are Killer Apps?
  • Rules for Building Killer Apps
  • The Rest of the Rules
  • Land Mines to Avoid
  • Other Potential Problems
  • Protecting Yourself: An Action Plan

5. Running an Online Business:5 Developing Your E-Business (Time: 5 hours)

This eLearning course provides an overview of virtual corporations and some of the things to avoid when creating one.

Course Objectives

  • Define a virtual corporation
  • Determine which business tasks to outsource
  • Identify the advantages to establishing partnerships
  • Recognize potential problems in starting an e-business

Course Topics

  • The Virtual Corporation
  • Transferring Information
  • Laws of E-Commerce
  • Considering Your Options
  • Looking to the Future

6. Running an Online Business:6 Real-Time and Data Mining (Time: 4 hours)

This eLearning course provides an introduction to two resources available in e-commerce: real-time systems and data mining.

Course Objectives

  • Distinguish between a real-time system and a batch system
  • Explain the need for speed and storage in an e-business
  • Store and capture data in a data mine
  • Recognize the techniques for extracting or mining data
  • Analyze mined data and apply it to business decisions

Course Topics

  • Real-Time Systems
  • How Real-Time Can Work for You
  • The Data Mining Process
  • Benefits of Data Mining
  • Data Mining and Customer Service
  • Analyzing and Using Data

7. Running an Online Business:7 Lowering Your Business Costs (Time: 5 hours)

This eLearning course provides an overview of ways to decrease e-business costs by automating the supply chain and hiring virtual employees.

Course Objectives

  • Recognize the elements of a basic supply chain model
  • Identify options available to automate each step of the ordering and receiving processes
  • Compare the benefits of hiring virtual employees
  • Build a virtual work environment in the office
  • Manage virtual employees

Course Topics

  • The Supply Chain
  • Automating the Vendor Flow
  • Automating the Customer Flow
  • The Virtual Workforce
  • Managing Your Virtual Employees
  • Strategies and Solutions

8. Running an Online Business:8 Customer Service and Payment (Time: 4 hours)

This eLearning course provides an overview of the customer service and payment resources available for an e-business.

Course Objectives

  • Identify the different types of call centers
  • Use a Web information model
  • Define various electronic payment types
  • Identify security risks and the ways to protect against them

Course Topics

  • The Call Center
  • Other Customer Service Concerns
  • Payment Types
  • Payment Systems
  • Payment Security

9. Running an Online Business:9 Marketing Your E-Business (Time: 5 hours)

This eLearning course explains what you need to develop a marketing plan for your e-business.

Course Objectives

  • Identify a company's customer base
  • Create a marketing plan
  • Build an affiliate program
  • Compare the advantages and disadvantages of several types of marketing models

Course Topics

  • Identifying Your Customers
  • Developing a Marketing Plan
  • Affiliate Marketing
  • Marketing Models
  • Other Marketing Examples

10. Running an Online Business:10 Advertising on the Internet (Time: 4 hours)

This eLearning course provides an overview of the forms of advertising available on the Internet.

Course Objectives

  • Promote a business on the Internet
  • Plan an advertising program
  • Locate advertising customers
  • Compare the different formats of Internet ads
  • Describe the future direction of Internet advertising

Course Topics

  • Internet Promotion
  • Finding Your Customers
  • Designing Your Ads
  • Drawing Customers to Your Site
  • Looking to the Future

11. Running an Online Business:11 Building Marketing Strategy (Time: 5 hours)

This eLearning course provides an overview of marketing options available to an online business, such as data mining and external promotion.

Course Objectives

  • Identify the elements in an effective face-to-face promotion
  • Describe the relationship between public relations and e-commerce
  • Use data mining as a marketing tool
  • Explain niche marketing

Course Topics

  • External Marketing
  • The Road Show
  • Public Relations and Investor Relations
  • Data Mining and Marketing
  • Extracting and Analyzing the Data

12. Running an Online Business:12 Resource Planning (Time: 4 hours)

This eLearning course provides an overview of the resources and standards that need to be considered when preparing a strategy for an online business.

Course Objectives

  • Use e-commerce to plan company resources
  • Choose an e-commerce strategy
  • Recognize e-commerce risks
  • Identify and manage a company's knowledge resources
  • Identify the problems of the growing technological gap
  • Stay up to date on the latest technology
  • Recognize new opportunities for online content

Course Topics

  • Your E-Commerce Strategy
  • E-Commerce Risks
  • Knowledge Management
  • Changes in Technology
  • New Opportunities

13. Running an Online Business:13 Managing Your E-Business (Time: 5 hours)

This eLearning course explains ways to reduce costs and ensure the continued success of an online business.

Course Objectives

  • Reduce transaction costs
  • Leverage company assets
  • Manage diminishing hits on a Web site
  • Identify the factors that impact a Web site's future

Course Topics

  • Reducing Costs
  • Leveraging Your Assets
  • Encouraging Repeat Customers
  • Influences on Your E-Business
  • Other Issues to Keep in Mind
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